The Functional Foods Revolution: Healthy People, Healthy Profits?

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* The first book to examine the revolution sweeping across the global food industry: foods that promote human health, such as Olestra
* Penetrating analysis which shows that, to succeed, the 'functional foods' revolution requires a radical restructuring of the entire industry
* A critical crossover issue for business interests, scientific probity and public health - like GM foods
* An indispensable book for all involved in the industry, the science and in public health

Foods that promote human healthfunctional foods" or nutraceuticalshave caught the imagination of the global food industry. Already the public are familiar with the cholesterol-lowering margarine Benecol, the probiotic drink Yakult and the "fat-free fat" Olestra. All the household-name companies are developing functional foods as a key driver in their global strategieschasing new markets and bigger margins. But the issues presented are complex and difficult. Distinguishing hype from real hope, the authors explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical: nothing less than a new business model of what they term a "Healthful Company".

The Functional Foods Revolution: Healthy People, Healthy Profits ... "Heasman and Mellentin's "The Functional Foods Revolution" is truly a revolutionary look at the hottest topic in the food industry From the Publisher A timely ... What's Wrong with Functional Foods - CSID - Center for the Study ... foods dominate the Japanese market. 1 Michael Heasman and Julian Mellentin, The Functional Foods Revolution: Healthy People, Healthy Profits? (London: Earthscan ... Functional Foods Revolution by Michael Heasman, Julian Mellentin ... Functional Foods Revolution by Michael Heasman, Julian Mellentin - Find this ... The Functional Foods Revolution: Healthy People, Healthy Profits by Michael Heasman, ... Food, health, functional foods and Australias rural industries press) and The Functional Foods Revolution: Healthy People, Healthy Profits? (2001), as well as Consumption in the Age of Affluence: the World of Food (1996). Functional Foods: Key Trends Nutritional Outlook ... snacking concepts, says Julian Mellentin, the author of the New Nutrition report and coauthor of The Functional Foods Revolution: Healthy People, Healthy Profits?and ... The Functional Foods Revolution: Healthy People, Healthy Profits? The Functional Foods Revolution: Healthy People, Healthy Profits? books - find the latest books, CD-ROMs and science and technical publications from over 50 life ... BBC News - Yoghurt and the functional food revolution ... functional food revolution and become ... Food Revolution . People increasingly look to food to ... with healthy foods believe that this is where future profits lie. Key Trends in Functional Food Products - Food Product Design ... snacking concepts, says Julian Mellentin, the author of the New Nutrition report and co-author of The Functional Foods Revolution: Healthy People, Healthy Profits ... Cocoa a naturally functional health ingredient at the ... In addition, Julian is co-author of Functional Foods Revolution, Healthy People, Healthy Profits?, the first-ever book on the business of functional foods, now translated ... Regulation of Functional Foods and Nutraceuticals: A Global ... The Functional Foods Revolution: Healthy People, Healthy Profits? Michael Heasman, Julian Mellentin Limited preview - 2001