Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

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As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China. Chocolate Fortunes offers the first inside look at the battle for China's newfound chocolate addiction. The book devotes individual chapters to each of the five major players Hershey, Nestle, Cadbury, Mars, and Ferrero and the trials they face as they attempt to dominate their market in an enigmatic and still-developing economy. More broadly, Chocolate Fortunes examines the unique opportunities and challenges inherent in the Chinese business universe. Probing not only the economic, political, and cultural conditions that have given rise to a seemingly insatiable new market, the book delves into the mystique of chocolate itself and how it captivates not just the Chinese, but people all over the world.

Chocolate Fortunes: The Battle for the Hearts,Minds,and Wallets of ... Allen, a senior international executive with a 20-year track record of international branding, offers a fascinating look at the chocolate wars in China. Allen ... Chocolate Fortunes Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers. A China business book written by Lawrence Allen and published by AMACOM, fall ... Chocolate Fortunes: The battle for the hearts, minds and wallets ... Allen is author of the book Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of Chinas Consumers (AMACOM in fall 2009). To learn more about Chocolate ... Book Recommendation Thread Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers http://www.chocolatefortunes.net/ "Could there be a more intriguing East-meets-West ... Chocolate Fortunes - Excerpt AMACOM Books Chocolate Fortunes The Battle for the Hearts, Minds, and Wallets of China's Consumers. Author: Lawrence L. Allen Pub Date: October 2009 Your Price: $27.95 The Humble eBook Bundle (pay what you want and help charity) People just don't want to open their wallets to a man ... Get a new heart, and your liver swells up to the size of ... an animal vertical city built first in the fertile minds ... Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets ... As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where 25 years ago most of ... Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets ... Chapter 3 Cadbury: One Billion Consumers - Cadbury China - Cadbury: One Billion ... joined them in 1988 by licens- ing Hershey to manufacture and sell its chocolate ... Chocolate Fortunes AMACOM Books Chocolate Fortunes The Battle for the Hearts, Minds, and Wallets of China's Consumers. Author: Lawrence L. Allen Pub Date: October 2009 Your Price: $27.95 Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets ... Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers